This course provides a comprehensive guideline for sports media personnel attending conferences, trade shows, and sporting events using media credentials from SportsMedia.news and affiliated dakdan worldwide networks. The focus is on seeking opportunities in marketing, advertising, sponsorship, and new client development. Participants will learn how to research and select events, apply for media credentials, prepare for the event, seek opportunities during the event, and fulfill post-event responsibilities. By following these procedures, attendees will effectively represent dakdan worldwide at industry events, create valuable content, build meaningful professional connections, and seek new opportunities in marketing, advertising, sponsorship, and client development.

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• Understand the importance of attending conferences, trade shows, and sporting events with media credentials for marketing, advertising, sponsorship, and new client development opportunities.