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Course overview
The course on advertising, sales, marketing, and media planning strategies provides participants with comprehensive training on creating successful campaigns that target diverse audiences. Through a combination of theoretical knowledge and hands-on practice, students will develop proficiency in utilizing essential tools and software used in the industry to drive results.
Additionally, this course focuses on cultivating teamwork and leadership skills, essential for thriving in a dynamic and competitive environment. By working collaboratively on real-world projects, participants will learn how to effectively communicate, manage conflicts, and inspire others to achieve common goals.
Furthermore, this course outlines a clear career path within Sports Media Inc., a leading organization in the sports media industry. Participants will gain insights into the various roles and responsibilities within the company, as well as the opportunities for growth and advancement.
Overall, this course is designed to equip individuals with the knowledge, skills, and practical experience needed to excel in the fast-paced world of sports media advertising, sales, marketing, and media planning. Whether you are a seasoned professional looking to upskill or someone just starting out in the industry, this course will provide you with the tools and resources to succeed.
What will i learn?
- Gain hands-on experience and foundational knowledge in advertising, sales, marketing, and media planning.
- Develop proficiency in creating effective campaigns targeting various audiences.
- Familiarize themselves with essential tools and software used in the industry.
- Cultivate teamwork and leadership skills through collaborative projects and training sessions.
- Outline a clear career path within Sports Media Inc., paving the way for future opportunities within the organization.
Curriculum for this course
23 Lessons
00:00:00 Hours
Introduction: Objectives and Outcomes
2 Lessons
00:00:00 Hours
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Program Objectives
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Program Components
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Tools and Resources
1 Lessons
00:00:00 Hours
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Tools and Resources
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Career Path
1 Lessons
00:00:00 Hours
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Progressing In the Industry
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Slack Communication, Information Management, and Project Management
3 Lessons
00:00:00 Hours
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Slack Communication
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Information Management Policy
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Project Management Policy
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90-Day Training Program: Communication, Information Management, and Project Management
6 Lessons
00:00:00 Hours
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Weeks 1-2: Orientation and Communication Skills
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Weeks 3-4: Information Management
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Weeks 5-6: Project Management Fundamentals
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Weeks 7-8: Project Execution and Collaboration
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Weeks 9-10: Project Management Best Practices
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Weeks 11-12: Final Project and Evaluation
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The Apprentice Program: Project Activation and Next 90 Days Outline
4 Lessons
00:00:00 Hours
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Month 1: Project Activation
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Month 2: Project Execution
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Month 3: Project Optimization and Completion
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Overall Goals for Apprenticeship
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Daily Task List for Account Executives
5 Lessons
00:00:00 Hours
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Morning Tasks for Account Executives
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Midday Tasks for Account Executives
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Afternoon Tasks for Account Executives
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End-of-Day Tasks for Account Executives
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Weekly Tasks for Account Executives
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Visla Video Link Lessons - *See the lesson summary to find the link to the video*
1 Lessons
00:00:00 Hours
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*USE THIS LINK TO ACCESS THE VIDEOS*
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Frequently asked question
What is the aim of the Advertising, Sales, Marketing, and Media Planning Training Program?
The Advertising, Sales, Marketing, and Media Planning Training Program by Sports Media Inc. aims to equip interns and apprentices with the skills and knowledge needed for successful careers in media and advertising through comprehensive training, practical exercises, and exposure to industry tools and strategies.
What are the components of the program and what skills will I learn?
The program includes:
1. Sales Manual: Steps to Success
2. Campaign Creation
3. Team Building and Leadership
4. CRM and Sales Funnel Fundamentals
You'll learn skills like sales techniques, campaign planning, teamwork, leadership, CRM management, and sales funnel optimization.
What tools and software will be covered in the training program?
The training program covers a range of tools and software, including:
1. Clxilo
2. Course MatAI
3. Visla Video Generator
4. Linkomatic
5. LinkedIn
6. Only Social AI
7. MarketingBlocksAI
8. HubSpot Training
9. OpenAI
10. Texti
11. Genie.Google.com
12. Vumu Email Personal Campaign Software
These tools are utilized for various purposes such as campaign creation, CRM management, content creation, social media management, and email marketing.
What career opportunities are available after completing the program?
Upon completing the program, participants can pursue various career opportunities within Sports Media Inc., including:
Intern: Gain hands-on experience and foundational knowledge.
Apprentice: Assist with campaign creation and client interactions under supervision.
Account Executive: Manage client accounts and lead sales efforts.
Senior Account Executive: Mentor junior team members and drive strategic initiatives.
Vice President: Oversee departmental operations and contribute to company-wide growth.
These roles offer progression and opportunities for individuals to excel in advertising, sales, marketing, and media planning within Sports Media Inc.
How will the program help me in creating effective campaigns targeting different audiences?
The program equips you with the skills to create effective campaigns targeting diverse audiences through components like campaign creation, team building, leadership, and CRM fundamentals. You'll learn to define objectives, research audiences, craft compelling messaging, and utilize CRM tools to optimize targeting and drive desired actions.
How can I improve my teamwork and leadership skills through the program?
1. Participate in collaborative team projects and activities, promoting teamwork and cooperation among participants.
2. Attend dedicated training sessions focusing on leadership principles, effective communication, conflict resolution, and problem-solving techniques to enhance your leadership skills.
3. Take on responsibilities within project teams, allowing you to gain practical experience in project management, delegation, and task coordination.
4. Benefit from mentorship and guidance provided by experienced mentors or supervisors throughout the program, offering valuable insights and advice on leadership development and navigating challenges effectively.
What are the key topics covered in the Sales Manual: Steps to Success?
The Sales Manual: Steps to Success covers:
Introduction to Sales
Prospecting
Building Rapport
Needs Assessment
Presenting Solutions
Overcoming Objections
Closing Sales
Follow-Up
These topics provide a comprehensive understanding of the sales process and essential techniques for success.
How will the program help me in understanding the sales process and customer journey?
The program provides a thorough understanding of the sales process and customer journey through:
1. In-depth training sessions covering each stage of the sales process, from prospecting to closing sales.
2. Engaging practical exercises and simulations that allow you to apply theoretical knowledge to real-world scenarios, improving your ability to navigate different customer interactions effectively.
3. Analysis of case studies showcasing successful sales strategies and customer engagement techniques, providing valuable insights into customer behavior and decision-making processes.
4. Ongoing feedback and coaching from mentors and peers, helping you refine your approach to understanding customer needs, addressing objections, and ultimately closing deals.
What is the importance of using CRM tools in sales and how are they covered in the program?
CRM tools are crucial in sales for centralizing customer data, enhancing communication, improving sales forecasting, automating tasks, and personalizing customer interactions. In the program, CRM tools are covered in the "CRM and Sales Funnel Fundamentals" component, where participants learn about their importance, features, and how to effectively use them for managing leads, tracking interactions, and optimizing the sales process.
How can I effectively utilize social media platforms for marketing campaigns?
Audience Research: Understand your target audience on social media.
Content Strategy: Develop engaging, platform-specific content.
Consistent Branding: Maintain a cohesive brand identity.
Engagement: Actively interact with followers.
Visual Content: Create appealing images and videos.
Hashtag Strategy: Use relevant hashtags.
Paid Advertising: Consider targeted ads for wider reach.
Analytics: Monitor performance for optimization.
What are the guidelines for effective communication within the Slack platform?
Guidelines for effective communication in Slack:
Channel Usage: Use appropriate channels, avoid off-topic conversations.
Direct Messages: Use for confidential matters sparingly.
Response Time: Respond promptly, set expectations if delayed.
Professionalism: Maintain professionalism and appropriate language.
Information Sharing: Share updates in designated channels.
File Sharing: Use Google Drive, organize files properly.
Confidentiality: Respect company information confidentiality.
Nondisclosure Agreement: Adhere to confidentiality agreements.
How can I ensure confidentiality and proper organization of company data and documents?
To ensure confidentiality and organization of company data:
Use Google Drive for document storage.
Control access to folders based on roles.
Respect confidentiality and ownership.
Follow security protocols diligently.
What are the steps involved in project initiation and planning within the program?
Steps involved in project initiation and planning within the program include:
Identify Project Goals: Collaborate with stakeholders to define project objectives and key deliverables.
Assign Roles and Responsibilities: Allocate tasks to team members based on their skills and expertise.
Create Project Plan: Develop a detailed plan outlining milestones, tasks, timelines, and resource allocation.
Communicate Plan to Stakeholders: Present the project plan to stakeholders for feedback and approval.
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