In this lesson, we will discuss how to effectively monitor social media performance and adjust strategies using tools such as Hootsuite, Buffer, and native platform analytics. 


Firstly, it is important to track key metrics such as engagement, reach, and conversions on various social media platforms. These metrics will provide valuable insights into how your audience is interacting with your content.


By utilizing tools like Hootsuite and Buffer, you can schedule posts in advance, monitor comments and messages, and analyze performance through detailed reports. These platforms also offer features for social listening, allowing you to track mentions of your brand and monitor conversations about your industry.


Additionally, native platform analytics provided by social media sites like Facebook, Twitter, and Instagram can give you an in-depth look at your audience demographics, content performance, and engagement rates. By monitoring these analytics regularly, you can identify trends, opportunities, and areas for improvement in your social media strategy.


Overall, by actively monitoring social media performance and adjusting strategies accordingly, you can ensure that your efforts are effectively reaching your target audience and driving results for your business.