Business and Marketing in Esports involves several key elements that are essential for the success of players, teams, and organizations in the industry. 

1. Building a Personal Brand: In order to stand out in the competitive world of Esports, players and teams must build a strong personal brand. This involves creating a unique identity that resonates with their target audience, showcasing their skills and personality through various platforms such as social media, streaming, vlogging, and blogging.

2. Engaging with Fans and the Community: Engaging with fans and the community is crucial for building a loyal fan base and growing a strong following. This involves interacting with fans on social media, attending events and conventions, and creating opportunities for fans to connect with players and teams.

3. Content Creation: Content creation is a key aspect of building a personal brand and engaging with fans. This involves creating high-quality content such as live streaming gameplay, vlogs documenting behind-the-scenes moments, and blogs sharing insights and experiences in the Esports industry.

4. Sponsorship and Partnerships: Sponsorship and partnerships are essential for generating revenue and securing resources for players, teams, and organizations. This involves approaching potential sponsors, creating a value proposition that outlines the benefits of a partnership, and managing relationships with sponsors to ensure mutual success.

5. Event Management: Event management is crucial for organizing and promoting tournaments, securing venues, and ensuring a smooth event experience for players and spectators. This involves coordinating logistics, marketing the event to attract participants and spectators, and providing a seamless experience for all attendees.

Overall, Business and Marketing in Esports involves a combination of strategic planning, relationship management, and creative content creation to drive success in the industry. By focusing on building personal brands, engaging with fans, securing sponsorships, and effectively managing events, players, teams, and organizations can achieve their goals and thrive in the competitive world of Esports.