The Sports Media Brand Ambassador Program SOP provides a structured approach to recruiting, training, and managing a network of dedicated ambassadors to promote the NIL program and partner brands on college campuses. Detailed responsibilities, training, compensation structures, and evaluation processes ensure successful engagement and representation. Ambassadors are equipped with comprehensive training, ongoing education, and support to recruit athletes, promote the NIL program, engage digitally, represent brands at events, and educate athletes on brand building and financial management. The program emphasizes internship and career development opportunities, as well as opportunities for lifetime residual income through merchandise and NFTs. Through effective implementation steps, brand ambassadors play a vital role in enhancing brand awareness, supporting student-athletes, and fostering partnerships with key stakeholders.

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• Understand the philosophy and mission of Sports Media and the NIL program.
• Demonstrate knowledge of brand management, influencer training, and social media management tools.
• Implement strategies for recruiting athletes into the Sports Media NIL program.
• Promote the NIL program to coaches, athletic directors, and other key stakeholders on campus.
• Engage digitally with athletes and the broader campus community using banner ads, flyers, and social media.