SOP for Sports Media Brand Ambassador Program

The Standard Operating Procedure for the Sports Media Brand Ambassador Program is a comprehensive guide outlining the responsibilities, training, activities, and compensation structures for brand ambassadors. This program aims to create a network of dedicated ambassadors on campuses throughout the United States and globally who will serve as liaisons between Sports Media and athletes. 

The primary objectives of the program include recruiting athletes into the Sports Media NIL program, promoting the NIL program to key stakeholders, engaging digitally with athletes and the campus community, educating athletes on brand building and financial management, providing valuable internships and career development opportunities, and representing partner brands at events to promote brand awareness and funding for student-athletes. 

Brand ambassadors will undergo initial training covering various topics such as the philosophy and mission of Sports Media, the NIL program, tools for brand management and influencer training, personal finance education, social media management, setting up image likeness stores, and creating NFTs for lifetime residuals. Ongoing education will be provided to keep ambassadors informed about new developments and brand-specific training when representing partner brands. 

The responsibilities of brand ambassadors include recruitment, promotion of the NIL program, digital engagement, event participation, brand representation, education and training for athletes, and tracking and reporting on promotional activities. The program also highlights the unique aspects of the Sports Media NIL program, such as comprehensive brand-building strategies, personal finance education, social media management tools, opportunities for lifetime residual income through merchandise and NFTs, and career development opportunities for athletes. 

The implementation steps for the program include recruitment of brand ambassadors, onboarding processes, monitoring and support, brand representation, compensation structures, evaluation and feedback. By leveraging the dedication and expertise of brand ambassadors, the Sports Media Brand Ambassador Program aims to empower athletes and create a thriving network that supports the career development of athletes and enhances brand awareness for partners.