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Course overview
The SOP outlines the responsibilities of the PR Influencer, including arranging speaking engagements, coordinating media features, managing public appearances, and developing relationships with media personnel. By following the detailed procedures outlined in the document, the PR Influencer can effectively support the CEO and other key executives in achieving their public relations goals. The SOP also emphasizes the importance of collaboration with internal teams, compliance with company policies and industry regulations, and continuous improvement through professional development. Through regular reviews and updates, the SOP ensures that the PR activities remain aligned with the company's strategy and reflect current industry practices. Overall, this SOP serves as a comprehensive guide for the PR Influencer at Sports Media Inc. to successfully execute public relations initiatives and enhance the company's reputation in the sports media industry.
What will i learn?
- Develop and manage speaking engagements for the CEO and key executives.
- Coordinate with event organizers for conference and trade show appearances.
- Pitch media outlets for feature stories and interviews.
- Manage all aspects of public appearances, including logistics and presentation materials.
- Develop and distribute press releases for major announcements.
Curriculum for this course
12 Lessons
00:00:00 Hours
PR Responsibilities
1 Lessons
00:00:00 Hours
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Public Relations Influencer Responsibilities
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Public Relations Procedures
9 Lessons
00:00:00 Hours
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Arranging Speaking Engagements
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Media Outreach and Featured Stories
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Managing Public Appearance
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Press Releases and Media Kits
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Mentoring and Reporting
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Collaboration
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Continuous Improvement
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Compliance
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Review and Updates
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Visla Video Lessons
1 Lessons
00:00:00 Hours
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Public Relations Influencer SOP Summary
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Visla Video Lessons
1 Lessons
00:00:00 Hours
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Visla Video Lessons
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Frequently asked question
What is the purpose of this SOP for the Public Relations Influencer at Sports Media Inc.?
The purpose of this SOP is to outline the duties and procedures for the Public Relations Influencer responsible for arranging speaking engagements, media features, and other public relations activities for the CEO of Sports Media Inc. and the wider Dakdan Worldwide family of companies.
2. Who does this SOP apply to within the company?
This SOP applies to all activities related to public relations and publicist duties within the company, specifically focusing on organizing speaking engagements, coordinating with media, and managing public appearances for the CEO and other key executives.
3. What are the key responsibilities of the PR Influencer outlined in this SOP?
The key responsibilities of the PR Influencer outlined in this SOP include arranging and managing speaking engagements for the CEO, coordinating with conference and trade show organizers, reaching out to media outlets for features and interviews, managing public appearances, developing and maintaining relationships with media personnel, drafting and distributing press releases, monitoring and reporting on media coverage, and collaborating with internal teams for content creation and messaging.
4. How should the PR Influencer go about arranging speaking engagements for the CEO?
The PR Influencer should identify opportunities for speaking engagements, prepare proposals and abstracts for submission to event organizers, negotiate terms and logistics, develop speech content in collaboration with the CEO, and conduct pre-event briefings with the CEO.
5. What is the procedure for reaching out to media outlets for features and interviews?
The procedure for reaching out to media outlets for features and interviews involves maintaining an updated list of media contacts, developing compelling story pitches tailored to each outlet, sending pitches and press releases, following up to secure media opportunities, coordinating interview schedules and logistics, providing necessary background information and visuals, and conducting media training for spokespeople.
6. How does the PR Influencer manage public appearances for the CEO and other key executives?
The PR Influencer manages public appearances by planning and managing all aspects of events, providing on-site support, handling last-minute changes, collecting feedback post-event, and conducting debriefing sessions with the CEO to evaluate success.
7. What is the process for drafting and distributing press releases?
The process for drafting and distributing press releases includes drafting releases for major announcements, ensuring approval by the CEO and legal team, distributing releases to media contacts and wire services, and developing and maintaining media kits with company backgrounders, bios, images, and recent releases.
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00:00:00 Hours
Updated Fri, 31-May-2024
27
Free
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