Sports Media SOP: Search Engine Optimization (SEO) and SOC Management

This course will provide participants with a comprehensive understanding of Search Engine Optimization (SEO) and Social Media Optimization (SOC) best practices. Participants will learn how to implement a standardized procedure for managing SEO and SOC across all company websites and news sites, in order to improve online presence, increase organic traffic, and enhance user engagement.

Beginner 0(0 Ratings) 1 Students enrolled English
Last updated Sun, 23-Jun-2024
Free
Includes:
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Course overview

In this course, participants will delve into the intricate world of Search Engine Optimization (SEO) and Social Media Optimization (SOC) to gain a thorough understanding of the best practices in these crucial areas of digital marketing. Through hands-on practical sessions and theoretical instruction, participants will learn how to efficiently implement a standardized procedure for managing SEO and SOC across all company websites and news sites.


By mastering the techniques taught in this course, participants will be equipped to significantly enhance their online presence, attract more organic traffic to their websites, and engage users effectively on social media platforms. This comprehensive training will empower participants to optimize their digital marketing strategies, increase visibility in search engine results, and ultimately drive business success in today's competitive online landscape.

Curriculum for this course
33 Lessons 00:00:00 Hours
SEO Strategy Development
4 Lessons 00:00:00 Hours
  • Market Research
    Preview .
  • Competitor Analysis
    Preview .
  • Content Strategy
    Preview .
  • Technical SEO
    Preview .
Website Evaluation
4 Lessons 00:00:00 Hours
  • Site Audit
    Preview .
  • Usability Testing
    Preview .
  • Content Review
    Preview .
  • Blacklink Analysis
    Preview .
Off-Page Optimization
3 Lessons 00:00:00 Hours
  • Link Building
    Preview .
  • Social Media Engagement
    Preview .
  • Guest Blogging
    Preview .
On-Page Optimization
5 Lessons 00:00:00 Hours
  • Title Tags and Meta Descriptions
    Preview .
  • Header Tags
    Preview .
  • URL Structure
    Preview .
  • Internal Linking
    Preview .
  • Content Optimization
    Preview .
Image Meta Tags Creation
4 Lessons 00:00:00 Hours
  • Alt Text
    Preview .
  • File Names
    Preview .
  • Image Titles
    Preview .
  • Image SiteMaps
    Preview .
Performance Evaluation and Reporting
3 Lessons 00:00:00 Hours
  • Analytics Tools
    Preview .
  • Monthly Reports
    Preview .
  • Performance Reviews
    Preview .
SOC Management
4 Lessons 00:00:00 Hours
  • Profile Optimization
    Preview .
  • Content Calendar
    Preview .
  • Engagement
    Preview .
  • Analytics
    Preview .
Tools and Resources
5 Lessons 00:00:00 Hours
  • Rank Beast
    Preview .
  • Google Analytics and Search Console
    Preview .
  • SEMrush and AHrefs
    Preview .
  • Screaming Frogs
    Preview .
  • Hootsuite and Buffer
    Preview .
Visla Video Lessons
1 Lessons 00:00:00 Hours
  • Video Lessons
    Preview .

Frequently asked question

What is the course about?
This course focuses on Search Engine Optimization (SEO) and Social Media Optimization (SOC) in the realm of digital marketing
What will I learn in this course?
Participants will learn how to implement best practices in SEO and SOC, manage these strategies across websites and news sites, attract organic traffic, and engage users on social media platforms
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